On Wednesday the NHL announced that SAP will be the official jersey sponsor for the World Cup of Hockey. As you can see, there will be an SAP logo on the shoulders of all the team's jerseys. I think we can all agree this isn't good news, but to be honest I'm not too upset. I just don't care that much about the World Cup jerseys, probably because they'll only be around for a short tournament. What I'm afraid of is that this will pave the way for ads on NHL team jerseys, but I'm optimistic that won't happen for the foreseeable future.
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