October 01, 2024

Article Archive #5 - New Leafs

This post originally appeared on Hockey Jersey Concepts on February 3rd, 2016.

Hello folks!  Have you noticed that lately all the jersey/logo news happens on Tuesday evening (Leafs logo) or Wednesday morning (All-Star jerseys).  That forces me to write up a review at the last minute.  You know what, I've had enough!  No more Wednesday posts for me!

Anyways, let's take a look at the Leafs new logo...

Image from mapleleafs.nhl.com

What's old is new again, as the Maple Leafs updated their 1938-63 logo.  What's new about this logo?  Quite a few things, the text is now centered, and the font is rounded instead of square.  The shape is also a bit different, there are now 31 points compared to 35 before.  That number isn't random, it's a nod to the the year the Maple Leafs Garden opened.  The number of veins also represent different things, the 17 total veins are for year the Leafs were founded, the 13 veins above the text represent the number of cups they've won.

What do I think of the logo?  I love it.  I also like the Leafs current logo, but the team is nearly 100 years old, and this new logo honours that history perfectly.  Whoever designed this new logo deserves a lot of credit, because everything that needed updating about the 1938-63 logo was updated, it no longer looks dated instead it looks retro and historic.  I'm also glad they went without an outline, it makes the logo much bolder.  There are a few areas of the leaf were the shape looks odd to me right now, but I'm sure I'll quickly get use to it.  Also part of me wanted to see something completely new, going forwards instead of back, but in the long run I think this was the proper choice.
Rating:  9/10

Also the Toronto Marlies unveiled a new logo too, which uses the same shape as the Leafs new logo and the crown from the Marlies current alternate logo.

What do you think about the Leafs new logo?  Let me know in the comments.

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