Hello folks! Two weeks ago I discussed shoulder logos that shouldn't be used on the front of a jersey, today I'm going to switch it up and talk about alternate logos that deserve a promotion to become their team's primary logo.
For the first 15 years of the Ottawa Senators existence, they used a side profile Senator logo as their primary. When they updated their identity in 2007, they switched to a forward facing Senator, but their new logo package also included an updated side profile logo which has unfortunately sat around collecting dust since then. Not using this logo has been a big mistake by the Senators, it's much better than their current primary, it's a great update to their original logo. and it would be the perfect logo to build a new set of jerseys around. I've never seen a concept with this logo front and centre that looked bad (okay, that might be an exaggeration).
The Vancouver Canucks are my favourite NHL team, but I'm not a fan of their current primary logo. I don't like how it lacks green, I don't think it represents the team name, and I don't like its corporate origins (the Canucks were owned by Orca Bay Sports and Entertainment when the Orca debuted). Instead, I think the Canucks should promote their full-body Johnny Canuck to primary status. Johnny Canuck has a long and storied history, it was the logo of the WHL's Vancouver Canucks (the predecessor to the current Canucks). It's also a much better representation of the team name, and most importantly I think it looks better too.
One opinion that seems very popular is that the Washington Capitals should make their "Weagle" logo the primary. I don't mind their current wordmark, but I too agree that the Weagle would make a better primary logo. It's a very well designed logo, and I love all the hidden features. There's of course the United States Capitol building at the bottom of the logo, and the overall logo is in the shape of a W. Additionally, the triangle that forms the eagle's neckline is the top of the Washington Monument. If the Capitals ever made the switch, the Weagle would be one of the best primary logos in the league.
Are there any other alternate logos you think should become primary logos? Leave your thoughts in the comments.
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